Park Bench Deli
The neighborhood sandwich shop with a chef’s soul
Park Bench Deli began as a scrappy sandwich pop-up, fueled by big flavor, bold ideas, and a mission to bring people together. We took it from street hustle to full-service shop, redefining what a sandwich spot could be: loud, proud, and uncompromising on quality.
Built from the ground up, PBD blends American deli nostalgia with global flavors, street culture, and a serious dose of attitude — creating a brand that’s as craveable as it is cultural.
What we did:
New Concept Creation / Whitespace Identification / Capabilities Assessment / Brand Identity / Menu Strategy / Menu Design / Menu Creative / Menu Engineering / Recipe & Product Development / Experience Design / Plateware & Packaging / Merchandising & Food Theater / Kitchen, Bar & Shop Design
From blueprint to buildout, we crafted a chef-driven deli that eats like a classic and feels like a movement.
