The Cajun Kings

The boil the started it all

It all begins with an idea. For The Cajun Kings, it was a vision to bring New Orleans seafood boils to Singapore, long before anyone else dared. We built Asia’s first Cajun boil concept from scratch, turning messy, hands-on feasting into a full-blown dining ritual.

What we did:
New Concept Creation / Whitespace Identification / Capabilities Assessment / Brand Identity / Menu Strategy / Menu Design / Menu Creative / Menu Engineering / Recipe & Product Development / Experience Design / Plateware & Packaging / Merchandising & Food Theater / Kitchen, Bar & Shop Design

From name to napkin, we transformed a back-pocket idea into a cult dining experience. Bold, unforgettable, and way ahead of its time back in 2012.