Krapow Singapore
From Bankok street heat to modern cult classic
Krapow is an innovative Thai street food restaurant located in Zion Rd, Chinatown Point and Far East Plaza, Singapore, dedicated to delivering authentic flavors with a modern twist. As part of its growth strategy, Krapow sought to revamp its branding, enhance its menu offerings, and optimize operational efficiency to create a memorable dining experience.
We partnered with Krapow Singapore to evolve the beloved brand with some serious fire. Together, we built a complete experience starting with a bold new brand identity, shop design and stretching through every detail of operation.
What we did:
Brand Identity / Menu Design / Menu Creative / Menu Engineering / Recipe & Product Development / Experience Design / Plateware & Packaging / Merchandising & Food Theater / Kitchen, Bar & Shop Design / Training & Launch Support
Collaborators:
Restless
From plate to playlist, we helped craft a restaurant that feels fast, fun, and unforgettable.
