Tiong Bahru Bakery

A bakery icon with something new in the oven

We collaborated with Tiong Bahru Bakery to expand its beloved brand through thoughtful menu evolution. Known for its buttery croissants and cult following, TBB wanted to introduce new formats that felt fresh without losing its French soul.

What we did:
Menu Design / Menu Creative / Menu Engineering / Recipe & Product Development / Training & Launch Support

From ideation to kitchen trials and team training, we developed crave-worthy dishes that delivered on brand, ops, and guest desire — helping TBB stay timeless while pushing things forward.